Syllabus Review
Your Teaching Team
Textbook
Pick up course packets in the PBAB copy center
Why Marketing?
Assignment for Wednesday
MARKETING
Learning Objectives Chapter 1
Marketing defined:
Exchanges: A process in which organizations and customers voluntarily engage in transactions that are designed to benefit both parties
Costs vs Benefits
Benefits
Cost
Marketing Mix
Many different Types of Marketing
Other marketing types
Example: Organization Marketing at U of I Customers and Other Stakeholders
Marketing Management Philosophies: Production Orientation
Marketing Management Philosophies: Sales Orientation
Marketing Management Philosophies: Marketing Concept
6 Principles of Value-Driven Marketing
Value-Driven principles cont.
Final Comment
Questions?????
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Home Page: www.biz.uiowa.edu/class/6m100/xiao