Table of Contents
Environmental Analysis
Dimensions of the Marketing Environment
Social Environment: The people in a society and
their values, beliefs and behaviors
Social Environment: Two generations
Social Environment: Culture
Need to Adapt to Cultural Differences
Making Most of Cultural Diversity in US
Political and Legal Environment: laws, regulations,
and social pressures affecting marketers
Political and Legal Environment: Regulations &
Influences
Technological Environment
Freshman in College
PPT Slide
As income rises, the percentage spent on
As income rises, the percentage spent on
Economic Environment: consumer income
Competitive Environment: all organizations that
could potentially satisfy the needs and desires of the organization's target
market
Economic and Competitive Forces: Types of Competition
Economic and Competitive Forces: Types of Competition
Natural Environment: natural resources available
to or affected by the organization
ENVIRONMENTAL SCANNING:
Strengths, Weaknesses (Internal) Opportunities
and Threats (External)
Opportunities:
Threats
OPPORTUNITIES AND THREATS
Environmental Analysis Review
Questions????? |
Author: M.J. Klemme
Email: [email protected]
Home Page: www.biz.uiowa.edu/class/6m100/xiao |