Social Environment: Two generations

• Generation X

• Born 1974-1988

• 17% of population

• Often grew up in families with divorced parents, working mothers,

• Have pessimistic economic outlook

• Baby Boomers

• Born 1946-1964

• 31% of population

• Moving target, live in suburbs, own homes, raise families, two parent

• Reaching peak earning & spending

Previous slide

Next slide

Back to first slide

View graphic version