Table of Contents
DEVELOPING A GLOBAL VISION
AGENDA
External Environment Facing Global Marketers
External Environment: Social
Issues from scan of social environment
Cultural Differences
Economic Environment (cont.)
Economic Environment
Political and Legal Environment: Questions to ask
about Political Systems
Political and Legal Environment: Laws
Technological Environment
Competitive Environment
Natural Environment
Methods of Entry and Risk Levels for global Marketing
Methods of Entering the Global Marketplace - Export
Methods of Entering the Global Marketplace: Licensing
Methods of Entering the Global Marketplace: Joint
Venture
Methods of Entering the Global Marketplace: Direct
Ownership
Global Marketing Standardization
DEVELOPING A GLOBAL MARKETING MIX
Developing a Global Marketing Mix
Questions???? |
Author: M.J. Klemme
Email: [email protected]
Home Page: www.biz.uiowa.edu/class/6m100/xiao |