Table of Contents
STRATEGIC PLANNING Chapter 4
Topics in Strategic Planning
Strategy
Levels of Planning
PPT Slide
To Define Business Mission ask
PPT Slide
MidAmerican Energy
Good Organizational Objectives
Organizational Strategies: Growth Strategies Product Market Matrix
SWOT Analysis for Prairie Lights
Growth Share Matrix
Business Strength-Market Attractiveness Matrix
Business Strength-Market Attractiveness Matrix General Electric
Marketing & Other Function Areas in the Strategic Planning Process
Developing a Marketing Plan
FORECASTING TOPICS
Sales Forecasting
Market Potential
Sales Potential
Forecasting Techniques
Trend Analysis
Trend Analysis
Judgement: Jury of Executive Opinion
Jury of Executive Opinion
Judgement: Sales Force Composites
Sales Force Composites
Survey: way of collecting information on
Survey
Delphi Technique
PPT Slide
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Author: ITC-PBAB
Email: [email protected]
Home Page: www.biz.uiowa.edu/class/6m100/xiao
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