Marketing & Other Function Areas in the Strategic Planning Process

Organizational Objective: Increase 98 Sales by 10%

Possible Organizational Strategy Market Penetration

Possible Organizational Strategy: Market Development

Possible Marketing Objective: Increase the Average number of books our customers buy a year from 6 to 7

Possible Marketing Objective: Attract Internet Purchases of Iowa Writers Workshop Authors

Marketing Strategies & Tactics

Marketing Strategies & Tactics

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