BUYER/CONSUMER BEHAVIOR

Table of Contents

By studying consumer behavior can answer

Buyer Behavior Topics

Consumer Behavior

Consumer Decision Process

PPT Slide

Need Recognition

PPT Slide

Types of Needs

Information Search

PPT Slide

Purchase Stage

Post Purchase Evaluation

PPT Slide

PPT Slide

Types of Consumer Decision Behavior

Social Influences

Example Social Influences: Secondary Reference Groups

Marketing Influences

Situational Influences

Internal Influences: Attitudes

Components of Attitudes

Ways Marketers Can Change Attitudes

Consumer Decision Process

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