Table of Contents
Managing Existing Products
PPT Slide
Product Concepts:
Products Can Be….
Marketers think about products in terms of benefits
delivered
Beyond the Basic Product
Classifying Consumer Products
PPT Slide
Classification Figure
MARKETING STRATEGY FOR CONVENIENCE PRODUCTS
Marketing Strategy for Shopping Goods
Marketing Strategy for Specialty Goods
Marketing Strategy for Unsought Goods
Classifying Organizational Products
PPT Slide
Branding and Its Benefits
Brand Types
Brand and Brand Equity
Brand & Brand Equity
Brand & Brand Equity
Brand Equity
PPT Slide
Selecting a good brand name:
World’s Most Valuable Brands
PPT Slide
Product Life Cycle
PPT Slide
Product Line Vs. Product Mix
Product Mix Strategies
Product Mix
Product Mix for Kraft General Foods
Summary Points
Product Mix Exercise
Harley-Davidson Motor Company
Review Questions
Review Questions |
Author: M.J. Klemme
Email: [email protected]
Home Page: www.biz.uiowa.edu/class/6m100/xiao |