PPT Slide

Elements of Brand Equity

PerceivedQuality

Provides value to customer by Enhancing Customer’s:

Interpretation/Processing of information

Confidence in the Purchase Decision

Use Satisfaction

Provides value to firm by Enhancing:

Efficiency and effectiveness of Marketing Programs

Brand Loyalty

Prices/Margins

Brand Extensions

Trade Leverage

Competitive Advantage

BrandLoyalty

NameAwareness

Brand Associations

Other Proprietary Brand Assets

Brand Equity

Name Symbol