Week 2

Welcome to Marketing!
  1. Introductions View Zanes’ Cycle
  2. Discuss Lecture Assignment #1

PowerPoint file

 

Week 3

Value-driven marketing
  1. View Minnesota Twins video
  2. Discuss Lecture Assignment 1 (Continued)

PowerPoint file

 

Week 4

Environmental Analysis
  1. Discuss Lecture Assignment # 1
  2. Case Discussion: Vermeer
  3. Receive Homework #1 (See note 2 of syllabus)

PowerPoint file

 

Week 5

Market Segmentation, Targeting, Positioning
  1. Discuss Discuss Prairie Lights Bookstore
PowerPoint file for Wed. Section
 

Week 6

Brand and Branding (Wed. section)
  1. Terra Chips video
Review for Exam (Fri. Section)

PowerPoint file for Wed. Section